Diabetes UK, AMP Shoes

A secret camera shoot for Diabetes UK. 
We set up a pop-up designer shoe store, Amp Shoes, just off Brick Lane in London's East End to raise awareness of Diabetes and to encourage people to get tested. Each shoe on display represented one of the 135 feet or lower limbs amputated in England every week because of diabetes.

Directed: Jack Maddison
Produced: John Bradbury
Director of Photography: Jack Maddison
B-Camera Operator: Piers Vernon-Kell
Camera Assistant & GoPros: Gregory Nice
Sound: Joe Bulmer
Editor: David Freemantle
Production Company: Awesome Films
Agency: Langland